Chapter 10
PRECIS: Throught history there have been a great many events that changed the world, and the expansion of Mcdonalds into other countries was one of them. There was great competition amongst the major food companies in America however, despite Mcdonald's dominance they still decided to make their success international. They paved the way for other food companies to follow and change the way people ate. The excitement of a new food and the idea of modernization quickly allowed the companies' to once again achieve success.
GEMS:
"Classes at Mcdonald's Hamburger University in Oak Brook. Illinois, are taught in more than two dozen languages. Few places on earth seem too distant or too remote for the golden arches."
"Global realization"
" The Mcdonald's would be the first new building erected in Plauen since the coming of a new Germany"
"As the fast food chains have moved overseas, they have been accompanied by their major suppliers. In order to diminish fears of American imperialism, the chains try to purchase as much food as possible in the countries where they operate."
" ...Teaching Indian farmers how to grow iceburg lettuce with seeds specialy developed for the nation's climate."
MY THOUGHTS:
I thought that it was interesting that the major food corporations seemed to take over internationally with a lot less care than they had in america, they wanted to make sure that they did what they needed to do but they weren't as " socially-friendly". They made sure that they carefully monopolized america (not to say they are in the least bit perfect or they have great ethincs in terms of food production and the treatment of their employees.) In the other countries they seemed to not really give a damn.
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